& ice cream & grilled cheese
Since he was a child, Greg has loved ice cream, vanilla milkshakes & grilled cheese. Shortly after college, he started The Brunch Bunch mentoring program - bringing people together for milkshakes & group meals every weekend for nearly five years. More than 700 people participated in the program. Since then, as Greg has traveled to other cities for speeches & book readings, audiences have joined him for milkshakes. Milkshakes (and food, in general) are featured prominently in the books based on Greg's story (The Silhouette Man for adults, The First Thirty for teens, The Milkshake Man for children). SCROLL DOWN
Many groups have gotten the books, companion workbooks &/or posters for their staff, customers &/or local students -- including Golden State Ice Cream, Dairy Queen, Sylas and Maddy's Homemade Ice Cream, Culver's, White Mountain Creamery, Dairy Business Association, McDonald's, Wisconsin Holstein Association, Texas Association of Dairymen, Denny's, Jim's Cheese & California Milk Advisory Board. Others (i.e. The Spotted Cow) have sponsored editions of The Elevator Project. Greg has done readings of The Milkshake Man for kids at schools, camps & events around the U.S. He also has spoken at many events for adults (i.e. events for Wisconsin Milk Marketing Board, International Association of Ice Cream Distributors & Vendors, Illinois Holstein Association & Western United Dairymen. Greg has written for magazines -- including an article for Candy Industry about the owner of an ice cream parlor. On the civic side, he launched a milkshake-themed charitable fundraiser. He "charged" people between $5,000 & $10,000 to meet him for a milkshake -- with all of the proceeds going to help fund college scholarships. First Lady Laura Bush wrote a kind note about Greg changing the way we look at milkshakes. Scroll down for photo gallery.
JOE PRESTEJOHN, OWNER, CABOT'S ICE CREAM & RESTAURANT: "[The Silhouette Man is] a fun reminder that products like ours put smiles on people's faces."