Greg has lost close friends to cancer. His support has taken different forms, including: volunteering with a nonprofit devoted to helping those with cancer, establishing The 11-10-02 Foundation Scholarships for students studying medicine & nursing, raising funds for scholarships in honor of specific individuals affected by cancer, speaking at events for people who work & volunteer at hospitals or centers for cancer patients, attending events in the US & Canada that support cancer-related organizations, starting a website to help celebrate the life of a friend with cancer (& to raise funds in that friend's honor) & completing his first Triathlon on the anniversary of a friend passing from cancer. His efforts to support a friend who survived cancer were featured in her book, Keeping You Abreast. Greg also shines a positive light on those who fight cancer through articles he has written for print magazines (i.e. he wrote a profile on an inspiring cancer survivor for a magazine in Canada) and online publications (i.e. he interviewed the head of a social enterprise that raises funds for families affected by cancer, for a digital publication in Michigan - and - he wrote a profile on the co-founders of Cycle for Survival for Harvard Business School).