milkshakes
As a child, Greg drank vanilla milkshakes all the time. As he got older and began weightlifting, he developed an affinity for protein shakes as well. During his time in college, as a variety of local and national events like the L.A. riots sparked racial and cultural division, he hatched a seemingly silly idea -- to build bridges within divided communities...by having everyone come together for milkshakes. Years later, still determined to make that dream come true, he approached the podium at the end of a gala dinner and asked the hundreds in attendance to leave the hotel ballroom and go across the street with him for shakes. (they did). Since then, as Greg has traveled for speeches and book signings, these walks for milkshakes quickly became tradition. In one instance in Boston, following a speech, people walked with him through a rainstorm to have shakes. On the civic side, Greg put his love of shakes to good use -- raising money to help send students to college by "charging" people between $5,000 and $10,000 to meet him for a milkshake. Knowing 100% of those funds went to charity, athletes like NHL legend Chris Chelios and business leaders signed up to "buy" a shake. (Greg also used milkshake glasses as the trophies for the scholarships funded by those donations). Along the way, there have been some other memorable moments as more people have learned of his favorite beverage and how he has incorporated that into his efforts in the community. They include: a variety of media outlets have featured Greg with a milkshake (or 'milkshake moustache') or using headlines that play on the concept (like "Milking Scholarship Funds") in articles about him; At Greg's 30th birthday party, Eli's Cheesecake Co. provided a massive milkshake-shaped cheesecake for the guests to enjoy; And a carpet cleaning company used Greg & his Grandma in an advertisement -- the ad noting that Grandma has to use the carpet cleaning company's services because Greg frequently spills his shakes on her carpet. In 2002, then-First Lady Laura Bush wrote that Greg changed the way we look at milkshakes. To see some milkshake-related pictures over the years, check out the photo gallery below. For more information, please visit www.ShakingUpAmerica.com
Click on the 1st picture below & then click on the arrows beneath the picture - to scroll through the photos
