As a child, Greg loved vanilla milkshakes. As he got older, he developed an affinity for protein shakes, too. During college, as events like the L.A. riots sparked racial & cultural division, he had an idea: build bridges in divided communities by bringing people together for shakes. Shortly after graduating, he started The Brunch Bunch mentoring program - bringing diverse groups of kids & adults together for milkshakes, brunch & an activity (like basketball or volunteering with seniors) every weekend for nearly five years. More than 700 people participated. Since then, as Greg has traveled for speeches & book signings, audiences have joined him for shakes. A variety of dairy-related groups have been among those to order copies of the books -- including Golden State Ice Cream & California Milk Advisory Board. The groups that have invited Greg to speak include International Association of Ice Cream Distributors & Vendors and Western United Dairymen. On the civic side, Greg raised money to help send students to college by "charging" people between $5,000 & $10,000 to meet him for a milkshake. Knowing 100% of those funds went to charity, prominent figures like NHL legend Chris Chelios signed up to "buy" a shake. Other memorable milkshake-related moments have included: At Greg's birthday party, Eli's Cheesecake Co. provided a massive milkshake-shaped cheesecake for hundreds of guests. A carpet cleaning company used Greg & his Grandma in an ad -- the tongue-in-cheek ad noting Grandma used the company's services because Greg frequently spills his shakes on her carpet. First Lady Laura Bush wrote Greg changed the way we look at milkshakes.
Scroll down to see some shake-related pictures over the years. Click on 1st picture below & then click on arrows beneath the picture - to scroll through the photos