and grilled cheese
As a child, Greg loved grilled cheese & vanilla milkshakes. As he got older, he developed an affinity for protein shakes, too. During college, he came up with an idea: build bridges in divided communities by bringing people together for milkshakes and meals. Shortly after graduating, he started The Brunch Bunch mentoring program - bringing diverse groups of kids & adults together for milkshakes, brunch & an activity (like basketball or volunteering with seniors) every weekend for nearly five years. More than 700 people participated. Since then, as Greg has traveled for speeches & book signings, audiences have joined him for shakes. The books based on his story tell the tale of a young person who dreams of using milkshakes & food to bring his community together. (Fittingly, the story begins and ends with the main character having a grilled cheese sandwich & a milkshake). A variety of dairy, cheese, ice cream & milkshake-related groups (&/or those who sell related items) have been among those to order copies of the books &/or book posters - including Golden State Ice Cream, White Mountain Creamery, Sylas and Maddy's Homemade Ice Cream, Greg's Frozen Custard, Dairy Queen, McDonald's, Culver's (Zion), Wisconsin Holstein Association, Denny's, Cheeser's, My Flavor It! Place, Jim's Cheese, Sweet Pea's Ice Cream, Wisconsin Milk Marketing Board (on behalf of Wisconsin's Dairy Farm families) & California Milk Advisory Board. Schoop's Hamburgers ordered copies of the book to give to kid customers who ordered milkshakes (and had good grades). Cabot's Ice Cream & Restaurant ordered book posters as a gift for every kid at a grade school & middle school in their community. Dairy Business Association ordered copies of A Place To Sit (the companion workbook) for every student at a high school. The Spotted Cow ordered copies for dozens of people in their community who were recognized for being kind to others. The groups that have invited Greg to speak include International Association of Ice Cream Distributors & Vendors, Illinois Holstein Association & Western United Dairymen. On the civic side, Greg raised money to help send students to college by "charging" people between $5,000 & $10,000 to meet him for a milkshake. (He came up with the idea after having a grilled cheese & then milkshakes at a restaurant with a group of complete strangers). Knowing 100% of those funds from the expensive milkshakes went to charity, prominent figures like NHL legend Chris Chelios signed up to "buy" one. First Lady Laura Bush wrote that Greg changed the way we look at milkshakes. Scroll down to see some ice cream & milkshake-related pictures over the years. Click pictures for larger versions.