(and grilled cheese)
As a child, Greg loved grilled cheese & vanilla milkshakes. As he got older, he developed an affinity for protein shakes, too. During college, he came up with an idea: build bridges in divided communities by bringing people together for milkshakes and meals. Shortly after graduating, he started The Brunch Bunch mentoring program - bringing diverse groups of kids & adults together for milkshakes, brunch & an activity (like basketball or volunteering with seniors) every weekend for nearly five years. More than 700 people participated. Since then, as Greg has traveled for speeches & book signings, audiences have joined him for shakes. The books based on his story tell the tale of a young person who dreams of using milkshakes & food to bring his community together. (Fittingly, the story begins and ends with the main character having a grilled cheese sandwich & a milkshake). A variety of dairy & milkshake-related groups have been among those to order copies of the books -- including Golden State Ice Cream, Sweet Pea's Ice Cream & California Milk Advisory Board. In honor of June Dairy Month, Wisconsin Milk Marketing Board (on behalf of Wisconsin's Dairy Farm Families) ordered copies of the book for a middle school in Wisconsin. Dairy Business Association ordered copies of A Place To Sit (the companion workbook) for every student at a high school. In another fun case, Schoop's Hamburgers ordered copies of the book to give to kid customers who ordered milkshakes (and had good grades). The groups that have invited Greg to speak include International Association of Ice Cream Distributors & Vendors and Western United Dairymen. On the civic side, Greg raised money to help send students to college by "charging" people between $5,000 & $10,000 to meet him for a milkshake. (He came up with the idea after having a grilled cheese and then milkshakes at a restaurant with a group of complete strangers). Knowing 100% of those funds from the expensive milkshakes went to charity, prominent figures like NHL legend Chris Chelios signed up to "buy" one. Other memorable moments have included: At Greg's birthday party, Eli's Cheesecake Co. provided a massive milkshake-shaped cheesecake for hundreds of guests. A carpet cleaning company used Greg & his Grandma in an ad -- the tongue-in-cheek ad noting Grandma used the company's services because Greg frequently spills his shakes on her carpet. First Lady Laura Bush wrote that Greg changed the way we look at milkshakes.
Scroll down to see some shake-related pictures over the years. Click on 1st picture below & then click on arrows beneath the picture - to scroll through the photos