Ever since childhood, Greg has loved grilled cheese sandwiches & vanilla milkshakes. During his annual summers at overnight camp, he became known for his food and drink of choice -- as he ate a grilled cheese sandwich virtually every day for lunch and had a milkshake virtually every night.. During college, he came up with an idea: build bridges in divided communities by bringing people together for milkshakes and meals. Shortly after graduating, he started The Brunch Bunch mentoring program - bringing diverse groups of kids & adults together for milkshakes, brunch & an activity (like basketball or volunteering with seniors) every weekend for nearly five years. More than 700 people participated. Since then, as Greg has traveled for speeches & book signings, audiences have joined him for shakes & meals. The books based on his story tell the tale of a young person who dreams of using milkshakes & food to bring his community together. (Fittingly, the story begins & ends with the main character having grilled cheese & a milkshake). A variety of dairy-related groups & restaurants have been among those to order copies of the books for their own staff &/or students -- including Golden State Ice Cream, GRIL, California Milk Advisory Board, Wisconsin Milk Advisory Board (on behalf of Wisconsin's Dairy Farm Families), Cheesers, Jim's Cheese Pantry & Cafe, Wisconsin Holstein Association, Melthouse Bistro, Sweet Pea's Ice Cream & Moorenko's Ice Cream Cafe. Dairy Business Association ordered copies of A Place To Sit (the companion workbook) for every student at a high school. The groups that have invited Greg to speak include International Association of Ice Cream Distributors & Vendors, Illinois Holstein Association & Western United Dairymen. On the civic side, he raised money to help send students to college by "charging" people between $5,000 & $10,000 to meet him for a milkshake. Knowing 100% of those funds went to charity, prominent figures like NHL legend Chris Chelios signed up to "buy" one. (Greg came up with the all-in-good-fun idea after having a grilled cheese & then milkshakes at a restaurant with a group of complete strangers). First Lady Laura Bush wrote Greg changed the way we look at milkshakes.
Scroll down to see some shake-related pictures over the years. Click on 1st picture below & then click on arrows beneath the picture - to scroll through the photos